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Device Targeting: Desktop, Tablet, Smartphone.Geographical Targeting: Country – Province – City.Ad Placement Targeting: Individual ad placements/sizes can be targeted on the site at the discretion of BioNews.Any further targeting parameters if anything specific as per the below will be taken care of based on the contractual requirements as well. Website Display Ads: All display ads on the site are managed and controlled using Google Ad Manager formerly known as DoubleClick for Publishers.īioNews will have the sole right on having the targeting parameters for the advertising basis on the below.Email Newsletters: AdButler platform is used to manage and control the advertising in email newsletters.BioNews serves the right to display advertising of an advertiser or any ad creative on any placement across the contracted site as suitable.īioNews uses the below ad platforms to control and manage the advertising across the below placements.Ads cannot contain audio that plays automatically, without a user’s interaction.Ads must clearly represent the company, product, or brand that is being advertised.Ads must directly relate to the content on the landing page.Landing pages cannot use “fake” close behavior or any of the spam behavior which is recognized as a malware.Ads must send users to the same landing page when the ad is clicked.Ads that contain a URL or domain in the body must link to that same URL or domain.
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The full rules for any market research or promotion associated with an advertisement must be displayed in the ad – Branded content must include an ISI approved by regulatory MLR/PRC from the client. Advertisements, advertising icons and advertiser logos must be clearly distinguishable from editorial content and may require special labeling to distinguish them as such. This product is not intended to diagnose, treat, cure or prevent any disease. Ads for products not approved by the FDA that make any kind of health claims must carry the following disclaimer: “These statements have not been evaluated by the Food and Drug Administration. For products not regulated by the FDA or other government agency, technical and/or scientific documentation may be required. Advertisers may be required to submit supporting documentation to substantiate claims. Refer to the individual publication ad policies or call your advertising representative for more information. Advertisements new to BioNews Services may require pre-approval before they can appear. All native/content advertisements/sponsorships are labeled with “Sponsored” text. All display ad placements are labeled with “Advertisement” above them. Across the sites under BioNews, the advertisements or sponsored content shall be clearly defined by:. In no case shall separate agreements with BioNews Services or its affiliates supersede this policy. BioNews has no conflict of interest in what, when, or how we publish content, regardless of sponsorship status. Ads are subject to review by the editor and others at BioNews Services. It is the responsibility of management to ensure compliance with this policy.īioNews Services have the right to refuse any advertisement that, in its sole discretion, is incompatible with its mission or inconsistent with the values of BioNews, the publication/web site or the organization, and to stop accepting any advertisement previously accepted. It is the responsibility of the VP, Media Operations to oversee this policy. It is the responsibility of the VP, Media Operations to ensure compliance with this policy. This policy covers all functions within BioNews Services, and any affiliates, that involve Advertising Operations. Advertisements should clearly identify the advertiser and product of the service being offered according to this policy. Advertisements may not be deceptive or misleading and must be verifiable. All advertising policies are independent of editorial decisions.
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